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Budgeting for a brand
This is the final in our series on business branding. Thank you for your patience waiting for this post - its been a long time coming. (The 'ol shoemakers kids and their shoes story!)
As a business builds and manages its brand, setting a budget is paramount. This would avoid unnecessary expenses and helps to prioritize branding spending. The brand should encompass most areas of a business, from stationery all...
More →“No more boring art”
We had heard of John Baldessari before seeing this video, and admired his work, but with Tom Waits narrating, Baldessari is taken to new heights of coolness, at least for us!
"I will not make any more boring art." Baldessari famously said in 1971. "If I saw the art around me that I liked, then I wouldn’t do art."
3 things every young artist should know according to John...
More →Erik Johansson
We recently discovered Swedish photographer Erik Johansson whilst looking through talks on TED. What a treat! Visit his website when you have a chance and feast!
All images in this blog post are personal projects created without use of any stock images. These projects are not intended to be commercialized in any way, that includes book covers, album art and advertisement. Although, if you like Erik Johansson's work...
More →Soma FM
We received our Soma FM t-shirts today! Great way to finish off the week, and start the weekend.
Soma FM is a listener-supported, commercial-free internet-only radio station, broadcasting out of San Francisco. There are no advertising or annoying commercial interruptions, and the station is part of our "gotta have" work environment. Good Cuban coffee, the accessional Guru, and Soma FM! What more could you ask for?
With over 20 unique...
More →Fresh from Seth
"All artists are self-taught
Techniques and skill and even a point of view are often handed down, formally or not. It's easier to get started if you're taught, of course.
But art, the new, the ability to connect the dots and to make an impact--sooner or later, that can only come from one who creates, not from a teacher and not from a book."
~ Seth Godin
More →The brand and the customer
The brand and the customer
Knowing what the customer wants and how to deliver this is a big key to the branding process. A business needs to know what drives their customers, and what makes them buy. And it's not always about price or performance.
Researching what the customer wants
Quite simply, a business should know what existing customers like about doing business with them, and what potential customers are...
More →Animated Gifs
Graphics Interchange Format - "The Graphics Interchange Format (GIF) is a bitmap image format that was introduced by CompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability." ~ Wikipedia
Animated gifs contain a series of images (or frames) that are "played" one after the other and give a semblance of animation, just as in traditional animation techniques....
More →Techniques for brand management
This article is the fourth in our series on business branding.
Once a business has established what its brand identity will be, it needs to decide how to get the message across. This is most commonly done through advertising, events and staff training, but the following techniques are also worth considering:
Storytelling - telling the business' story through corporate identity, marketing materials, packaging, stationery etc. Credibility - the business' brand claims... More →Open-source CMS?
The question of proprietary versus open source for a website CMS platform sometimes comes up when planning a new site, so we thought we'd look at this briefly.
Besides open-source providing a client with the freedom and peace of mind to move to other designers/developers should they choose, and the fact that it is far less costly (read free) perhaps of greater significance is the fact that an open-source platform...
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